Diagnostic report · Hoteles Dann Portfolio digital diagnostic · 13 hotels

Where the Dann portfolio is losing direct bookings, hotel by hotel.

A digital presence audit of all thirteen hotels across three verticals: organic positioning, direct booking media and OTA presence. Every score is measured from public sources and live checks. Open any hotel below for its full report.

Hotels audited

Rooms

1,776

Countries

2 · CO · EC

Revenue potential

USD 40M / yr

Organic positioning

3.1 / 5

Moderate · portfolio avg

Direct booking media

2.6 / 5

Low · portfolio avg

OTA presence

3.3 / 5

Moderate · portfolio avg

The opportunity

Two leaks drain the portfolio every year.

Across the thirteen hotels, the same two structural leaks repeat: commissions paid on demand the hotels could capture directly, and rooms that sit empty below market occupancy.

Estimated from public sources · consistent assumptions across all 13 hotels

Paid to OTAs / year

≈ USD 6.3M

20% commission on the ~90% of revenue booked through OTAs.

Lost to low occupancy / year

≈ USD 5.4M

Unsold room-nights vs. a 75% market benchmark.

Combined opportunity

≈ USD 11.6M

The prize a direct-booking strategy competes for each year.

Assumptions: 65% current occupancy vs. 75% market benchmark · 90% of bookings via OTAs at 20% average commission · ADRs from public rate research. Directional estimates for prioritization, to be replaced with actuals during onboarding.

What we found everywhere

The pattern repeats across all 13 hotels.

Brand search undefended

No hotel runs an official ad on its own name

On every brand search, OTAs and unauthorized resellers (guestreservations.com and others) bid on the hotel's name while the official site runs no paid defense.

Rate parity broken

Direct is the most expensive option at most hotels

At 11 of 13, the official site is the priciest place to book. Wholesale resellers (rehlat, klook, Agoda, Clicktrip) undercut the official rate by 20 to 35 percent.

Fragmented estate

Three platforms, several parallel domains

The portfolio spans a WordPress multisite, dedicated modern sites, and one legacy site, with some hotels running two official domains at once and frozen cross-domain tracking.

Uneven maturity

From market-leading to nearly invisible

Medellín and Cali have healthy parity, while Hotel Dann Cali is absent from Google's booking panel entirely. The strategy has to be prioritized, not one-size-fits-all.

The reports