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  <title>Rank Hotelier Resources</title>
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  <description>Practical guides for branded and franchised hotels on OTA costs, Booking.com and Expedia visibility, paid channels and growing direct bookings.</description>
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    <title>OTA commissions: what Booking.com and Expedia really cost your hotel</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>What Booking.com and Expedia charge commission on, how discounts and visibility programs add to the cost, and a worked example from rate to net.</description>
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    <title>OTA commission calculator</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>Estimate what OTA commissions cost your hotel each year from room revenue, the OTA share of that revenue and your weighted average commission.</description>
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    <title>Google Hotel Ads: how it works, what it costs and when it pays</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>How paid hotel ads and free booking links differ, the bid strategies Google lists today, and a worked example of cost per booking and ROAS.</description>
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    <title>Rate parity: how to compare prices across channels and investigate a gap</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>What counts as a like-for-like price, how parity differs from Google price accuracy, and a step-by-step way to investigate a lower OTA rate.</description>
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    <title>Booking.com promotions: which ones pay off for your hotel</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>The deal types Booking.com offers hotels, how discounts combine, the one that buys ranking, and a worked example of what a 10% deal costs.</description>
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    <title>Direct booking vs. OTA: how to compare what each booking really costs</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>Compare equivalent bookings, count each cost once, and see why average, marginal and incremental cost lead to different channel decisions.</description>
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    <title>Marketing a franchised hotel: what the property controls and what the brand does</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>Who usually does what between brand and property, where property-level marketing adds value, and a checklist to complete before you invest.</description>
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    <title>Expedia TravelAds and Accelerator: when paying for visibility makes sense</title>
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    <pubDate>Sat, 26 Sep 2026 12:00:00 GMT</pubDate>
    <description>How Expedia ranks hotels, how its two paid visibility tools differ in payment, placement and goals, and the signals to review or stop a test.</description>
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    <title>How Booking.com ranking works — and what your hotel can control</title>
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    <pubDate>Fri, 25 Sep 2026 12:00:00 GMT</pubDate>
    <description>The ranking factors Booking.com names, what your hotel controls, and five priorities before you pay for Genius, Preferred or ads.</description>
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