Capture high-intent demand
Reach travelers searching for hotels and comparing rates, and guide them toward your direct booking channel.
Paid Search & Metasearch
Direct booking performance
We help hotels grow direct revenue and reduce OTA dependency through technology, expert strategy and ongoing optimization.
Complete the assessment to get tailored recommendations for growing your hotel’s direct bookings.
Distribution cost calculator
What are OTA commissions costing your hotel?
Explore your annual distribution cost. Adjust the numbers to match your hotel.
Your hotel
Rooms revenue only, before commissions.
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Estimated annual OTA commissions
14.3% of your room revenue goes to OTA commissions.
Estimated commission cost, not projected savings.Discover how to turn this opportunity into more direct bookings.
Estimate room revenue
Enter what you know and we’ll estimate annual room revenue.
Estimated annual room revenue
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How Rank works
Turn hotel insights into direct bookings.
We combine your hotel’s existing technology with expert strategy and execution to grow direct revenue.
Find the opportunity.
Understand your channel mix, demand patterns and the dates that need support.
Put the plan into action.
Activate the right channels, markets and budgets around your hotel’s goals.
Know what to do next.
Connect performance to clear decisions about where to invest and what to improve.
Built around your hotel’s existing technology
Our solutions
Direct booking at the core. Targeted campaigns for your hotel’s wider goals.
Our core solution
Rank Direct Booking
Reach more guests and drive more direct bookings with a coordinated mix of campaigns built around your hotel’s demand, booking windows and direct revenue goals.
Channels selected around your hotel’s goals and available technology.
Built around your goals
The right campaigns for your hotel’s priorities.
Support priority dates, promote hotel experiences and build demand where your commercial strategy needs it.
OTA Performance
Use OTA advertising and promotions strategically to generate incremental demand for the dates that need it.
Sponsored listings
Reach travelers through Expedia TravelAds and sponsored placements on Booking.com, where available.
Promotions & visibility
Select relevant offers and promotional opportunities around need dates, booking windows and source markets.
Rank Media
Bring your hotel’s experiences and initiatives to the audiences most likely to care.
Campaigns by objective
Promote openings, seasonal offers, dining, wellness, weddings and events.
An audience-led media mix
Combine social, search, display and video around each campaign’s audience and goals.
Your next step
Discover your hotel’s direct booking opportunities.
Tell us about your hotel and get tailored recommendations to grow your direct channel.
Understand your starting point
Put your channel mix, marketing activity and existing technology into context.
Identify opportunities to improve
Discover where your hotel could strengthen visibility, campaign performance and direct demand.
Know where to focus next
Receive prioritized recommendations based on your hotel’s goals and current setup.
Complete the assessment. Our team will review your answers and email your personalized recommendations.
Resources
See all resources →
Guides for hotel distribution and direct bookings
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Guide · Distribution costs
What OTA commissions really cost
What Booking.com and Expedia charge commission on, how discounts and visibility programs add to the cost, and a worked example from rate to net.
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Guide · Paid channels
Google Hotel Ads, explained
How paid hotel ads and free booking links differ, the bid strategies Google lists today, and a worked example of cost per booking and ROAS.
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Article · Distribution costs
Finding rate parity gaps
What counts as a like-for-like price, how parity differs from Google price accuracy, and a step-by-step way to investigate a lower OTA rate.
Frequently asked questions
What hoteliers ask us first.
Rank is built primarily for independently owned branded and franchised hotels with access to marketing technology and the flexibility to make property-level commercial decisions. We combine that infrastructure with specialized strategy and hands-on execution to grow direct booking performance. The diagnostic helps us understand your hotel’s setup and whether we’re a good fit.
No fixed room-count minimum applies. We tailor the scope and strategy to your hotel’s size, offering and commercial goals. Room count is only one consideration: we also look at your average daily rate, revenue potential, existing technology and available marketing investment. The diagnostic helps us identify an approach that makes sense for your property.
Our starting point is the technology your hotel already has. We work with the marketing platforms, booking infrastructure and reporting available to your property. During the diagnostic and onboarding, we identify the access, tracking and setup needed to support campaigns and measure results.
Rank Direct Booking covers investment planning, campaign setup and management, ongoing optimization, and performance reviews. We select channels around your hotel’s goals, available technology and demand needs. Your team provides access, commercial priorities and relevant offers; Rank manages the agreed execution. OTA Performance and Rank Media can be scoped separately when relevant.
Rank Direct Booking combines a monthly management subscription with a separate advertising budget. Our fee covers the agreed strategy, execution, optimization and performance analysis. Pricing reflects your property’s needs, infrastructure and operational complexity. The proposal clearly separates Rank’s fee from media investment.
We focus on direct bookings, room nights, direct revenue and acquisition efficiency—including cost per booking and return on ad spend. Where data is available, we also track changes in channel mix and distribution costs. Reviews explain what happened, what we changed and what we recommend next, with measurement based on your hotel’s available reporting and attribution.
The diagnostic starts with a short questionnaire about your hotel, channel mix, marketing activity and existing technology. Our team reviews your answers to identify potential opportunities and prioritize next steps for your direct channel. You receive personalized recommendations by email. It is an initial assessment; a detailed account audit may require additional data and access.
Still have a question
Talk to the team.
Send us the details of your hotel and we will come back to you.
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About Rank
Built by hotel marketers. Focused on direct revenue.
Rank Hotelier grew out of hands-on experience leading digital strategies for international hotel brands at global agencies.
We saw the same gap repeatedly: branded hotels had powerful marketing technology, but lacked the time or specialist team to make the most of it. Rank closes that gap, combining strategy and execution to turn existing technology into stronger direct booking performance.
How we think
Outcomes, not marketing services.
We focus on your direct channel’s performance. Channels, markets and budgets serve that goal.
OTAs are part of the strategy.
OTAs bring visibility and demand. We help build a healthier, more profitable channel mix.
Measured in hotel economics.
Direct bookings, revenue and distribution costs guide our decisions.